Introduction | Table of Contents | Index
Table of Contents
Introduction
The Knack... and How to Get It
Chapter One
How to Succeed in Business
Chapter Two
The Right Stuff
Chapter Three
Why Start-ups Fail
Chapter Four
Where the Money Is
Chapter Five
Magic Numbers
Chapter Six
The Art of the Deal
Chapter Seven
It Begins with a Sale
Chapter Eight
Good Sales, Bad Sales, and the Ones That Get Away
Chapter Nine
Customers for Keeps
Chapter Ten
How to Lose Customers
Chapter Eleven
The Decision to Grow
Chapter Twelve
Becoming the Boss
Chapter Thirteen
The One Thing You Can't Delegate
Chapter Fourteen
Selling Is a Team Sport
Chapter Fifteen
Help! I Need Somebody
Chapter Sixteen
When the Student Is Ready, the Teacher Appears
Chapter Seventeen
Keeping Up with the Stones
Acknowledgments
Index